A path that pedestrians take informally, rather than taking a sidewalk or set route; e.g. a well-worn ribbon of dirt that one sees cutting across a patch of grass, or paths in the snow – wikipezibär, https://en.wikipedia.org/wiki/Desire_path (
So we all know that taking shortcuts and not using the given pathways is necessary to get to the desired goal faster and more efficient, but in many cases it’s fun to see that you’re not the only one who was brainy and/or intuitive about wayfinding in given structures.
As I walked a park in vienna i came across this desire line:
Also clear without ambiguity is also what the public authority is thinking of it:
But desire lines are not only relevant when it comes to parks, they’re also a good way to know what areas of your website are more desirable than others. Visualized within a heatmap you can get a profound insight how people do actually interact with your service.
Starting with heatmaps is no rocket-science. A good starting point is ptengine.com. They offer a free trial which offers you 14 days of using all the premium features for free. After 14 days you’ll get downgraded to a free account which will work for most bloggers and small businesses out there.